Specialty Cafe Experience at the new HQJanuary 23, 2014 12:52 AM
We are thrilled to announce a partnership with Jubala to provide our members with a specialty café experience at our new location in Downtown Raleigh’s Warehouse District. Jubala, which currently operates at their shop, Jubala Village Coffee in Lafayette Village, will develop a significant presence at our entrepreneurial workspace when it opens in early 2014.
The café space at HQ Raleigh plays a vital role in our various membership and community-building experiences. It functions as a gathering place, an event venue, and additional flexible workspace for HQ members. The partnership with Jubala will further enhance that experience.
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Says HQ Community Manager, Liz Tracy “Our partnership with Jubala will enable us to offer a unique and exciting environment for our members to gather and work. Their creativity will help our café become an engaging experience instead of just a part of the space.”
Jubala will outfit the HQ Raleigh café with high-quality espresso and brew equipment. In return, HQ will provide their café as a space for Jubala to train future employees, to meet with local restaurants and roasters, and to further develop and promote the Jubala brand.
Additionally, Jubala and HQ will collaborate with Triangle cafes, roasters, and local thought leaders to organize guest barista shifts throughout the week. These baristas will prepare specialty coffee drinks for HQ members as a creative way to showcase Jubala’s brand and the local coffee market. Jubala will also host public cuppings, demos, and trainings for the HQ community, providing insight into their business and gaining exposure for their growing lifestyle brand.
Andrew Cash, Owner of Jubala, says, “ I believe in the passion, direction, and focus that HQ has for the entrepreneur and startup community here in Raleigh. As we continue to grow we want to be intentional in creating professional opportunities for young people who are interested in a career with coffee. HQ gives an environment that sparks engagement with the community and offers a hub for creativity, the perfect setting to prepare and serve coffee.”
About Jubala Coffee: Jubala Coffee is inspired by the customer experience. We are committed to making great tasting coffee, to engage with our local community, and to compassionately give back to our producers. Follow us at www.jubalacoffee.com