Member Spotlight: Rick Wilfong

March 2, 2015 5:00 AM

Rick Wilfong HQ Raleigh Member, LoyaltyGrades, Rick Wilfong Consulting, Inc. 



Rick Wilfong shares in the leadership of LoyaltyGrades and leads the sales and development initiative. Rick owns a consulting company and a real estate brokerage company. He also manages a few physician practices in the Triangle. LoyaltyGrades is Rick's second start-up. Rick would be happy to work with any HQ company on strategic planning, business development, and human resource matters.

We asked Rick some serious (and some not-so-serious questions) to help our community get to know him a little better.

  1. If you had a superpower what would it be and why? My super power would be to fly.  I’m actually afraid of flying in airplanes (though I do it all the time), and I think it might be a control thing.  If I could fly, I would be in control – and maybe it would actually be fun.

  2. What is the strangest or funniest thing you've encountered since starting your business?  I’d love to say – but I can’t.

  3. If you could be anything other than an entrepreneur what would you be? and why?  I would be a behavioral economist, doing research for Dan Ariely, PhD, because I am fascinated with the irrationality of decision making in the marketplace.

  4. Here at HQ Raleigh one of our Core Values is "Empower Others." What do you do on a day to day basis to live out that value?  I only employ and work with people who I respect.  I don’t care about hours worked, who works harder, or who works more.  I focus on contribution and value.  I believe that if you respect and empower people, they will give you their best.

  5. What would constitute a "perfect day" for you? One where email no longer exists.

  6. Do you have a secret hunch about how you will die?  I don’t, but I hope it is with a gin and tonic in one hand, and a cheeseburger in the other.

  7. Is there something you've dreamed about doing for a long time? Why haven't you done it? I would love to spend a summer in Germany.  Once I get my kids through college – I plan to.

  8. When did you last sing to yourself? To someone else? Myself – daily.  Others – never (and everyone should thank me for that).

  9. What's the greatest challenge to starting a business? The most rewarding?  The greatest challenge is always pressing on when there is a lull in sales or profitability.  The most rewarding part is creating a product or service that makes a difference.  In my case, we do patient surveys and help physicians grow patient loyalty.  But, we really to two, more important things.  We make it better to be a patient, and we help even the playing field for community-based providers who compete with large hospital systems.

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